Invalid Clicks and Impressions
Publishers may not click their own ads or use any means to inflate impressions and/or clicks artificially, including manual method
Encouraging Clicks
Publishers may not ask others to click their ads or use deceptive implementation methods to obtain clicks. This includes, but is not limited to, offering compensation to users for viewing ads or performing searches, promising to raise money for third parties for such behavior or placing images next to individual adds
Content Guidelines
Publishers may not place AdSense code on pages with content that violates any of our content guidelines. Some examples include content that is adult, violent or advocating racial intolerance
Copyrighted Material
AdSense publishers may not display Google ads on webpage with content protected by copyright law unless they have the necessary legal rights to display that content
Traffic Sources
Google ads may not be placed on pages receiving traffic from certain sources. For example, publishers may not participate in paid-to-click programs, send unwanted emails or display ads as the result of the action of any software application. Also, publishers using online advertising must ensure that their pages comply with Google's.
Ad Behavior
AdSense code may not be altered, nor may the standard behavior, targeting or delivery of ads be manipulated in any way that is not explicitly permitted by Google. For instance, clicking Google adds may not result in a new browser window being launched
Ad Placement
Publishers are encouraged to experiment with a variety of placements and ad formats. However, AdSense code may not be placed in inappropriate places such as pop-ups, emails or software. Publishers must also adhere to the policies for each product used
Site Behavior
Sites showing Google ads should be easy for users to navigate. Sites may not change user preferences, redirect users to unwanted websites, initiate downloads, include malware or contain pop-ups or pop-unders that interfere with site navigation
Google Advertising Cookies
AdSense publishers must have and abide by a privacy policy that discloses that third parties may be placing and reading cookies on your users' browsers, or using web beacons to collect information as a result of ad serving on your website
Competitive Ads and Services
In order to prevent user confusion, publishers may not display Google ads or search boxes on websites that also contain other ads or services formatted to use the same layout and colours as the Google ads or search boxes on that site. Although you may sell ads directly on your site, it is your responsibility to ensure that these ads cannot be confused with Google ads.
Publishers may not click their own ads or use any means to inflate impressions and/or clicks artificially, including manual method
Encouraging Clicks
Publishers may not ask others to click their ads or use deceptive implementation methods to obtain clicks. This includes, but is not limited to, offering compensation to users for viewing ads or performing searches, promising to raise money for third parties for such behavior or placing images next to individual adds
Content Guidelines
Publishers may not place AdSense code on pages with content that violates any of our content guidelines. Some examples include content that is adult, violent or advocating racial intolerance
Copyrighted Material
AdSense publishers may not display Google ads on webpage with content protected by copyright law unless they have the necessary legal rights to display that content
Traffic Sources
Google ads may not be placed on pages receiving traffic from certain sources. For example, publishers may not participate in paid-to-click programs, send unwanted emails or display ads as the result of the action of any software application. Also, publishers using online advertising must ensure that their pages comply with Google's.
Ad Behavior
AdSense code may not be altered, nor may the standard behavior, targeting or delivery of ads be manipulated in any way that is not explicitly permitted by Google. For instance, clicking Google adds may not result in a new browser window being launched
Ad Placement
Publishers are encouraged to experiment with a variety of placements and ad formats. However, AdSense code may not be placed in inappropriate places such as pop-ups, emails or software. Publishers must also adhere to the policies for each product used
Site Behavior
Sites showing Google ads should be easy for users to navigate. Sites may not change user preferences, redirect users to unwanted websites, initiate downloads, include malware or contain pop-ups or pop-unders that interfere with site navigation
Google Advertising Cookies
AdSense publishers must have and abide by a privacy policy that discloses that third parties may be placing and reading cookies on your users' browsers, or using web beacons to collect information as a result of ad serving on your website
Competitive Ads and Services
In order to prevent user confusion, publishers may not display Google ads or search boxes on websites that also contain other ads or services formatted to use the same layout and colours as the Google ads or search boxes on that site. Although you may sell ads directly on your site, it is your responsibility to ensure that these ads cannot be confused with Google ads.
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